Skip to content

A Simple Guide to Design Thinking

What is Design Thinking?

Design thinking is a way of solving problems, especially those involving the design and manufacture of new products. Design thinkers make use of all available resources to generate as many ideas as possible, then prioritize and develop their favorites into prototypes or working models that are tested for usability with consumers. 

Design thinking is a new approach to innovation. It is based on the idea that everyone is creative, and that creativity can be harnessed by following a process. The process has five steps:

  1. Empathize: Learn about the people you are designing for. What are their needs? What do they value? How do they live and work?
  2. Define: Clarify your own understanding of the problem and what needs to be designed. What are the goals of the design? How will you know if it was successful?
  3. Ideate: Generate Ideas
  4. Prototype:
  5. Test:

In this article we provide you with a simple Guide to Design Thinking for you or your company to quickly get started.

Design Thinking is a Process

The process works by clarifying what needs to be designed, where those needs will be, then experimenting with potential solutions in a variety of ways. The goal of the process is to go into a situation and learn something about a challenge. The steps of the process vary from company to company, but there are other companies that use similar steps in designing products and services. Implementing a similar process If you are looking for a quick guide to implementing a similar process, look no further than Anna Poley. Anna Poley uses a similar five-step process to create products for her website Nerd Girls TV. Nerd Girls TV Whether you are a start-up looking for customers or a large company looking for the next big product or service, you can take inspiration from these strategies.

The Five Steps of Design Thinking

1. Empathize Start by asking yourself: “Who needs what from me?” Are you designing for an entrepreneur in a startup? Are you designing for a designer, a startup co-founder, a current designer, or a current customer? Figure out who your design target is, and whom they work for.

2. Define Now you need to understand what you actually want to build and why. How will you know if it was successful? Your design target needs to understand why you are building it, who it serves, what its benefits are, and how you measure its success.

3. Ideate is to Find out what design problems exist in your audience, and what problems they are trying to solve. They can also serve as inspiration for your next idea.

4. Prototype to Create an activity or prototype to demonstrate the solution.

5. Test your Prototype.


While empathy is important to design thinking, it is not the main goal. Empathy can be an important and powerful factor in design, but it is not the only factor. The process is designed to turn out ideas that can actually be built, not ideas that have empathy. One of the most important parts of design thinking is the method to work through and improve your ideas. Define Designers and developers sometimes struggle with defining what they are building. An easy way to deal with this challenge is to ask for help from users who have had experiences similar to the user’s needs and goals. Find real users who can explain how they use their products or services. Talk to them about how they do their work. Who they collaborate with. Talk to them about the problems they experience.


In this first step, you should consider the meaning of the problem, and what needs to be designed to solve it. Make sure that the design is based on research. Ask yourself: What problem am I trying to solve? What solutions are available today? What is the best way to achieve this goal? For example, say your business needs a new type of line cutter for packaging products. Your employees could use normal scissors to trim product cardboard, but it could be time-consuming and dangerous for them to cut thin slivers of cardboard into tiny shapes. But what if they could use industrial scissors that were much faster and safer? How might you design a new type of line cutter to make the process easier and safer? Clarify This is the second step in the process.


How can we translate the many practical experiments we did in our startups into software? How can we optimize user feedback to improve design in an easy, scalable way? Vacations are for the mind and soul. Every one of us can create short, one-hour, relaxing experiences that transform our experience. Here are five tips: First, put away your cell phone. It may seem unnecessary, but over time it will negatively impact the quality of your experience. Secondly, get down on the ground. It is easier to connect with the physical world. Third, notice your posture. Sometimes you have to move into a comfortable position to feel really comfortable. Fourth, relax. Now it is time for fun! Fifth, focus on your experience. Who are the people who are around you? Who is speaking to you?


Pitches Can be categorized by problem, solution, and focus group. Problem Description, Objectives, and Specific Solutions Description, Objectives, and Specific Solutions Description, Objectives, and Specific Solutions These pitches are used to gain attention or create buzz. Pitch Inventive Ideas This section is designed to generate ideas for ideas’ sake. Pitch Pitches This section is used to generate design ideas with a specific solution, such as rebranding or different logo design for an existing company. Pitch Pitch Ideas This section is designed to generate design ideas with an idea in mind, such as branding or product development. Pitches Quick ideas can be developed in a few minutes. Quick Ideas Can be Developed in a Few Minutes.


When you design, you test your ideas. To test your ideas, you must first have a rough prototype of your idea. But what if you don’t have a prototype? In this section, you’ll learn how to turn your intuition into a set of concrete questions that you can use to find the prototype of your idea. Section 8. Using Experimentation to Build Trust Design is based on empathy. To design someone into your product, you must first understand what makes them tick. When designing something that is related to mental health, you are going to need to gain an understanding of the human brain. In this section, you’ll learn to use experiments to gain insight into how people think and how they make decisions. Section 9. When to Listen Listening is hard. You want to listen and you want to understand.

What to do next after this guide to Design Thinking?

We hope you’ve enjoyed reading our blog on how to put Design Thinking into practice. If you’re looking for more information on the methodology, or want to know how to fix a problem in your business, let’s book a time to speak. We’re ready to help you get started!

This article may contain affiliate links. Read more about it on this page.A Simple Guide to Design Thinking

Leave a Reply

Your email address will not be published.

Share via
Copy link
Powered by Social Snap